Do You Care Enough?
My long career has been a delicious blend. A thirst-quenching cocktail of great flavor and industry transformation in media, marketing, and management consulting. It has brought me into dialogue with diverse thinkers and doers from television producers and filmmakers, to advertising visionaries, architects, designers, and entrepreneurs. All the while, I’ve studied closely what makes a wide range of creatives successful.
I have long considered far more people to be in the creative class than might be common thinking. These days we openly call on more people to tap into their creativity and that is a good thing. If you have a strong desire to bring something better to the world, you qualify. And the secret to winning as a creative, and having others value your work, is putting the highest value on it yourself. Or said another way, being the one who cares the most.
By caring I do not just mean being proud. Or your niceties toward others, though this is essential. What I mean is an appreciation of ideas, concepts, and goals, most importantly, your own, that at first are quite fragile. The caring person really works on them and takes them seriously. They give them meaning. They shepherd, protect, and feed creative ideas. They give them love and amplify them. They cautiously share them with others who recognize their value while refining them. They inspire more interest by promoting involvement and signaling to others their significance. While many might take their own ideas, and the ideas of others for granted, and even attempt to diminish them, the successful creative continues to enrich, elevate, and enlarge their ideas. In doing so, they always give more to others than they take. Eventually they will experience the universal law of compensation in action. They’ll begin enjoying nice income from something that originally seemed to have no value.
This inclination to take ideas and even what some might call fantasies seriously and lovingly refine details that make a difference is something to behold and admire. Even within the creative class there are different degrees of artistry. Most people cannot stick with an idea, which is why I often must acknowledge the difficulty in applying the concepts I teach. You must really care about what you are doing to appreciate and act on all the nuances, from high-level thinking to tweaking a product or engaging in behavior in striving for excellence that is sometimes counterintuitive. It is an undeniable fact in success dynamics. The more you care, the more you will redefine success in your field.
If you have not realized it yet, this is a reminder to care more. I do not know of anyone at the top of their field who isn’t obsessive about some aspect of their work. Luxury is all about attending to fine details others might not know exist. Take a moment and consider those details and map out what you will pay closer attention to. While your colleagues and clients may not recognize those nuances, they will notice something different about you or your product, service, or experience. On the surface it will be your attitude, but underneath it will be how much you care. Soon they will begin feeling the same way about patronizing and supporting your business.
Want to learn more about details you can add to your business or brand to demonstrate to clients you care? Write me: info@andretaylor.com.
At Taylor Insight we help luxury and premier businesses excel and grow by attracting, retaining, and growing with affluent clients. We provide exceptional strategic, marketing, sales, and service guidance, and a portfolio of high-impact learning programs.
