I’m the founder of Taylor Insight Worldwide, the leader in advising luxury entrepreneurs and emerging luxury brands across industries, how to achieve business growth by understanding, identifying, and marketing effectively to affluent and wealthy clients.

We deliver our services via exclusive membership, insightful media and publications, events, and other resources. Focused only on luxury, our work is grounded in classic principles and provides a thoughtful examination of the issues standing in the way of top performance, straightforward guidance, and a clear and practical roadmap toward business transformation. A management consulting firm like no other.

Clients

Our clients include luxury businesses, entrepreneurial in their thinking, providing products, services, and experiences, or premier offerings, focused on rising to levels of category leadership, or becoming unmistakably the best in the world at what they do. Whether it’s attending one of our exclusive luxury seminars, subscribing to our media, or as a Taylor Insight member, our clients have included sales and marketing professionals, leaders, and principals from the top luxury brands in the world, as well as emerging brands seeking seasoned counsel in marketing and business growth.  

Membership

The Art of Grand

Learn Results-Driven Luxury Marketing

I love the word grand. It’s not neutral.   

Grand means extraordinary. I’ve always loved unmistakably grand places, experiences, and things.

Long ago when I decided to advise entrepreneurs offering the best products and services, the phrase The Art of Grand immediately came to mind.

I’ll admit the word grand is majestic—from another era. The contrast is alluring and essential.

Today, our world is in love with quick, casual, and informal. But few of us want the quick, casual, and informal approach to what matters to us deeply.

Ease and convenience, something the world has grown accustomed to, is not always most appropriate. We need deep and rigorous thinking, concentration, and the ultimate skill in design and engineering when it comes to the best. No level of attention is too extravagant.

My clients know this when it comes to the products, services, or experiences they offer. I believe your marketing should have the same approach. Grand is within reach, but only for those comfortable exploring it.

Some people are uncomfortable with anything too polished, too formal, and too upscale. They label it pompous. They want the norm. They’ve placed limits on their own possibilities.

My work is about helping entrepreneurs and business leaders break through this boundary to create businesses, products, and services that are distinctly different—for their clients and themselves.

The Art of Grand is my formation of the process of elevating the marketing of your business to its finest. It’s my philosophy that enables you to cut through the malaise of “also-rans” and ascend to a level that results in exceptional client development, exceptional revenue growth, uncompromising brand elevation, and category leadership.

If creating a business like this is intriguing to you, you’ve come to the right place. Learn more about getting started with The Art of Grand as a Taylor Insight Gold Member.

Premier Business Forum

Apply Luxury Principles to Any Business

In my travels, I come across many businesses that describe themselves as “the premier” this-or-that. Most of the time, that description is empty.

They don’t mean it. In fact, many don’t know what it would mean, to be premier, if it were true. That’s because in too many industries, there are no businesses applying high levels of excellence. They use the word, excellence, all the time, but they haven’t defined it. Some would not recognize it if they saw it. 

Most businesses copy other businesses. They therefore inherit the same flaws other businesses live with. And they die by these very flaws. Usually, the business owner doesn’t realize the problems they’re facing in business come from copying other businesses with defects in their approach. When it comes to marketing, ordinary businesses can be spotted by how quickly they turn to the familiar, newest hype—simply repeatedly saying the same thing as others, or merely saying it louder—combining cliches and confusing their market.

I often see entrepreneurs who think their business is outstanding, and are unaware how inadequate it seems to those on the outside. The approach to the business is diminishing rather than elevating. This can be puzzling to entrepreneurs who observe superior businesses that seem to have a basic approach to the market, yet prosper wildly. They are unaware the magic is in something that they don’t see.

The premier business is not always a luxury business, but they mirror some of the qualities of a luxury provider. The attention given to its development, product delivery, and overall excellence, land it on the threshold of a grand provider. The premier business separates itself from others. The architect of the business makes sure it does, attracting the best clients by understanding how important classic marketing principles are. But there’s more.

There’s plenty happening behind the scenes—a very clear strategy and process to seize the market, build equity, and wealth. The entrepreneur thinks bigger than those around them. Why should you care about becoming a Premier Business? Well first, businesses in this category generate three to ten times, as much as the typical business. Clients prefer them and seek them out. These businesses charge more for their products and services than others, and get it. But most important, these businesses matter because they’ve figured out how to operate on a higher plane far above the norm which attracts ongoing opportunity.

If becoming a Premier Business interests you, learn more.

Backstory

André Taylor is the insightful author of multiple business books; a brilliant and successful entrepreneur; top advisor to luxury businesses and brands around the world, and business coach providing confidence and clarity to entrepreneurs growing multi-million-dollar businesses. He’s a media personality, often appearing as a guest expert on television, radio, and podcasts. As a thinker with broad interests, he’s also an accomplished interviewer, engaging business leaders, celebrities, artists and newsmakers, merging the ideas of Luxury and Culture.

For more than two decades, as founder of Taylor Insight Worldwide, André has shared thought-provoking, high-impact ideas on business distinction, preferred client development, and growth, and has garnered a stellar reputation among premier, luxury, and bespoke brands. His monthly newsletter and audio, The Art of Grand Marketing Letter, is an invaluable guide for luxury marketers. His online video, Selling Luxury: The 21 Essentials is a favorite source of inspiration for sales professionals, and his Luxury Lifestyle Advisor certification program, attracts luxury business-builders around the globe.

André long recognized shifts in the luxury market that coincided with the emergence of new brands, new technologies, growing affluence and wealth, and a greater desire among buyers pursuing unique experiences and privileges, while enjoying rising and changing standards of living, leisure, and working. 

A pioneer in digital media, André founded the first company to stream sports video, and deliver custom and personalized digital content to premium clients, in high-tech sports arenas. This service for affluent sports fans was a demonstration of the “new luxury”—products and services, encompassing new categories that would capture the attention of top earners. André soon began teaching his Selling Luxury workshops in the United States, Europe, and Asia and describing a unique marketing opportunity, exploring the new mindset, motivations, and habits of luxury buyers.

Andre’s workshops, audiobooks, videos, e-learning programs, articles, and blog posts captured the attention of thousands of emerging luxury marketers and also sales, marketing, and consultants engaged with traditional luxury brands such as Armani, Bentley, Bergdorf Goodman, Burberry, Christian Dior, Crate & Barrel, David Yurman, Dolce & Gabbana, Equinox, Frank Muller, Gucci, Harrod’s, Hermès, Hilton Worldwide, Jaguar Cars, Mandarin Oriental, Mercedes-Benz, Neiman Marcus, Prada, Tiffany & Company, Sotheby’s International Realty, and more.

André was born in Brooklyn, New York, where very early he developed an interest in entrepreneurship, personal development, and the arts. He began his marketing career on Wall Street, in media and financial services, before founding his own companies.